Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
In the wake of an economic crisis brought on by a pandemic, American Express, founder of the Shop Small Movement, once again sets out to champion small businesses when 1 in 4 of them are under threat of permanent closure. Browsing online doesn't compare to browsing in person. As the world returns to IRL interaction, people need gentle reminders of old etiquette tips and new safety precautions. To do this, AmEx reminds people of the fine art of the browse, how enjoyable it is, and the proper etiquette that makes for artful browsing, politeness, and safety. Finally, it's safe to wander again.