The thinking behind Digimune’s new logo centred around how our digital world is now an extension of our physical one, where we live and move unhindered between the two.
Being a brand motivated to nurture and protect aspects of humanity and the planet at large, we looked to humanise the logo through a soft colour palette, engaging imagery and a word mark inspired by binary coding ("bi" meaning two – a meeting of digital and physical worlds).
Lastly, we introduced a glassmorphism effect in our artwork, proposing that our digital selves are merely reflections of our physical beings.
Magnetic Creative SA is an award-winning, global human engagement and digital branding agency based in Knysna, South Africa. Our purpose is to focus on helping others overcome struggles and find the greatest version of themselves.
Clients, collaborators, customers and communities. It’s about inspiring each other. Learning from each other. Being vulnerable and sharing the potential within us all. Having this capability to serve more people on a deeper level, magnify reach, impact faster and better empower others to self-actualise and create their own better realities is a privilege.
2022:
MUSE AWARD
x4 Platinum
x5 Gold
NYX MARCOM AWARD
x2 Gold
NYX VIDEO AWARD
x1 Gold
2021:
INTERNATIONAL DESIGN AWARD
x5 Honorable Mention
2020:
INTERNATIONAL DESIGN AWARD
x1 Bronze
VEGA AWARD
x1 Canopus
NYX AWARD
x1 Gold
MUSE AWARD
x5 Platinum
x5 Gold
x2 Silver