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All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners

All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits

CompanyPepsico Design & Innovation

Lead DesignersPepsiCo Design & Innovation

Design TeamPepsiCo Design & Innovation

ClientPepsiCo

Prize(s)Bronze in Multimedia / Social media campaign

Entry Description

For members of the LGBTQ+ community, the typical Valentine’s Day celebrations may not resonate, because the imagery and messaging surrounding this day of love doesn’t actually reflect them. This Valentine's Day, Smartfood® set out to raise awareness and accelerate the acceptance of love in all its colors, highlighting and honoring the diverse LGBTQ+ identities. Smartfood wanted to celebrate the idea that “All Love is Smart Love” with an inclusive campaign during the 2022 Valentine’s Season.