Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
The objective was to create a brand identity and wayfinding system for SCAD Northwest. SCAD Northwest is an area comprised of four college buildings belonging to the Savannah College of Art and Design. These buildings provide students with a collaborative environment to work and learn in various majors. The SCAD Northwest branding identity embodies the collaborative spirit and flexibility of this vibrant community of young designers, creating a variable visual system. The wayfinding system extends this idea and applies it through various physical signage.