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What if popcorn packaging was just as transformative and exciting as kernels popping before a movie night? PopCup is a microwavable popcorn packaging design that morphs into a kernel-shaped bowl as the popcorn cooks inside. As the corn pops, the rivets on the side of the bag allow for the shape to grow upwards and still maintain its “bowl shape.” Lastly, the circular tabbed lid makes for easy access and is perfect for sharing or solo snacking.