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The Imperial Patek Philippe, Phillips | International Design Awards Winners
The Imperial Patek Philippe, Phillips | International Design Awards Winners
The Imperial Patek Philippe, Phillips | International Design Awards Winners
The Imperial Patek Philippe, Phillips | International Design Awards Winners
The Imperial Patek Philippe, Phillips | International Design Awards Winners
The Imperial Patek Philippe, Phillips | International Design Awards Winners

The Imperial Patek Philippe

CompanyPhillips
Lead DesignersMartin Schott, Mark Mayer, Gertrude Wong
Design TeamPhillips Marketing
ClientPhillips in association with Bacs & Russo
CreditsAmy Wexler (CMO), Arthur Touchot (Film Director)
Prize(s)Bronze in Multimedia / Other Graphic Designs
Project LinkView
Entry Description

In May 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe reference 96 Quantieme Lune once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. The marketing campaign included a video trailer produced in collaboration with Imaginary Forces; viewings in New York, London, Taipei, Singapore and Hong Kong (interior by Lekoni and Dietlin), a catalogue set (production by CA Design); further a documentary directed by Arthur Touchot, featuring animations by Pastèque Productions (presented on a vpak).