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Building on heritage to create a brand for the future

CompanyCampbell Hay

Lead DesignersWai Ming Ng

Design TeamCharles Hay, Miles Hammond

ClientSaffery

CreditsCopywriting – Patrick Baglee

Prize(s)Bronze in Advertising / Promotion / Rebranding Corporate Identity

Project LinkView

Entry Description

We were approached by Saffery to help revitalise their brand identity. After a series of workshops and stakeholder interviews, it was clear the firm’s heritage, service and partnerships were at the brand’s core. Our work needed to strike a balance between modernity & tradition.

Working with the existing logo mark, we created a new heritage tagline, brand copy, art direction, a further developed colour palette, and applied a new serif typeface to reflect the firm’s heritage and longevity. This approach gave Saffery it's own voice across its 10 UK offices and broader international affiliation