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Gravel Tire/ CRUSHER K1274, KENDA RUBBER IND. CO., LTD. | International Design Awards Winners

Gravel Tire/ CRUSHER K1274

CompanyKENDA RUBBER IND. CO., LTD.

Lead DesignersKENDA R&D Team/ Creative Design Group

Design TeamKENDA R&D Team/ Creative Design Group

Entry Description

CRUSHER aims to create a gravel tire with market-leading traction and handling. It uses a double-layer rubber design to improve rolling resistance and optimize grip and durability. It is suitable for racing and long-distance touring, making it ideal for gravel riding enthusiasts on demanding terrain.
The SCT sidewall structure strengthens stiffness, improves stability, and prevents puncture.
The product materials use recycled "carbon black" , "pyrolysis oil" as well as "fishing net recycled nylon", which are added back to the tire manufacturing process.

Awards and Prize

2025 TAIWAN EXCELLENCE awards
2024 TAIPEI CYCLE d&i awards
2023 The International Design Awards (IDA)
2022 iF Design Award
2022 TAIPEI CYCLE d&i awards
2022 Taiwan Excellence Award
2022 Golden Pin Design Award
2021 International Design Awards（IDA）
2021 TAIPEI CYCLE d&i awards(by iF)
2021 The Good Design Awards