For the 60th anniversary of the discovery of the helix
structure of DNA, life science tools company Life
Technologies created a stunning illustrated graphic
poster that represents the history of the impact of
genetic research on the improvement of life. Forty
images related to milestones in the history of DNA
research were selected, illustrated, and worked into the
beautiful poster design. A large art print and
downloadable poster formed the centerpiece of a global
campaign, that also featured a calendar, game, a
brochure, and a sponsored exhibit at the Smithsonian
Institute in Washington DC.