Agarance agarwood leaf tea

Product Background:
The product is Agarwood tea and Agarwood leaf tea. Agarwood tea is more premium.
Agarwood is well known as "Diamond-Wood", for its value, healthy benefits and scarcity. It
is also highly reputable as the top-graded scent among scented plants since ancient times.
The tea are selected from the best young leaves from Hoi An, Vietnam where the best
quality and natural agarwood forest are.

Project Objective:
To present Agarance's agarwood tea is a premium unique tea product with rich oriental culture.

Design Solution:
The concept of Zen and minimal are the main theme of the design. The package visual
represents the
elegance and richness of oriental culture within tea-tasting.

Highlights of design:
-Chinese calligraphic drawing is employed to enhance oriental image.
-A special wood-pattern triangle is embedded in the form to create a unique shape of package.
-Japanese fine paper pattern is employed in the background with few colour dots. This
represents Zen's way of colorfulness in esthetic.
-The unique way of arrangement of individual tea pack (in natural spiral form) further
shows the appreciation of nature's beauty from Zen.