Green's Produce

This project is a rebrand of a local farmer's market in Arlington called Green's Plants and Produce. Organic foods and farmer's markets have been a rapidly raising trend among young adults which is this rebrand's target audience. In order to capture the freshness of locally grown organic produce, the rebrand uses pops of vibrant green as well as hand draw illustrations that look organic. The imagery is clear at a glance and helps quickly communicate what product is being sold. The textured use of watercolor splashes tie together the idea that all plants and produce need water to grow.