Science Gallery London Hoardings

Science Gallery London (SGL) tasked us with designing
a perimeter hoarding for its London Bridge site to
build interest and engagement ahead of its 2018
opening.

We conceived a large cyber eye as the key visual device
to penetrate the crowds of passers-by, the initial spark
of inspiration for which came from the VoiIght-Kampff
machine test scene in the 1982 Sci-Fi film Blade
Runner. This presented the perfect cultural reference
point, as it aligned with SGL’s raison d'être as a place
where science and art collide.

The eye's bright yellow backdrop and its strategic
positioning further enhance its impact, maximising the
visual effect on crowds descending down the escalator
towards the site.

The eye design inspired SGL to run a hackathon
(#Eyehack) inviting designers and coders to build an
augmented reality 'blip' that could be seen by passers-
by who blipped the hoardings using the Blippar image
recognition app.