EUROPARQUE Rebranding

EUROPARQUE is one of the main Conference Centres in Portugal, with more than 20 years of experience in hosting and organizing mainly corporate events, and which has unique facilities and features. It is situated in an area of over 150,000 square metres and has hosted important national and international events such as the EU Summit of Heads of State and the UEFA draw for the Qualifying Matches of the 2004.
Bearing in mind its history and intrinsic characteristics it would be unlikely to represent Europarque by means if a single graphic element. Therefore, the brand is represented by the symbol unfolded into four icons:the first one which is expressed as an array of dots expresses the dynamism and versatility of the venue; the second icon, a circular shape, represents centrality; the horizontal bars are a symbol of the timeline of its journey; the fourth iconsymbolizing the surrounding environment.