Wallop Beer

The goal with Wallop was to maintain a certain degree of approachability while evoking the creative science of craft beer brewing. Making Wallop boring and intimidating is definitely not a good idea. Thus, the best design that would fit the Wallop brand is a balance in the contrast between a simple bold sans-serif logo and unpretentious geometric illustrations prominently featuring figurative, natural elements.

Merril is a Manhattan-based graphic designer and art director. She moved to New York to study at The New School and fell in love with the city. Her passion for beauty in design is ignited daily by the architecture, culture and art of New York. She has contributed to award-winning creative campaigns through her work with advertising and creative agencies, as well as NGOs. When she’s not sitting in front a screen, she enjoys eating and breathing and looking at things irl.

Favourite Design, Dondi Skincare, Branding & Packaging Design (Designers of the Year 2020) 2019

CommArts Design Award, Dondi Skincare, Branding & Packaging Design (Shortlist) 2019

Indigo Design Award, Dondi Skincare, Branding (Gold) & Packaging (Silver) 2019, Wallop Beer, Packaging (Gold) 2019, Gray Wolf Coffee, Packaging Design (Silver) 2019, Rooney’s Burger Joint, Branding & Packaging Design (Bronze) 2019, Enzy Album Art, Packaging Design (Bronze) 2019

Clio Sports Award, BBDO x Brick Fit Nesting Doll, Product Design (Bronze) 2016