Éne

The perfume makes customers feel the energy and fresh when they smell it. Éne means energy in French, so the bottle and lid’s shape looks like a firework. The shape shows the energy erupts in a split second.

The clients are businesswomen whose ages are 23-35-year-old women. Those businesses women’s lifestyles are working hard every day and very busy. They need energy in the morning, so they need perfume with fresh-smelling to refresh themselves.

The main color for the whole branding is fire red because fire inspires people to think about energy.

A graphic, package, and UIUX designer in NYC.
I have joined Florence Biennale 2019 as a graphic designer.

IDA 2019 silver and bronze design award