This brand concept video was developed in order to spread out and support the launch of a magazine called Número Zero, a digital magazine made by the university's students. By using the artificial technology of ephemeral fake people's photos, the identities of whoever participated on the magazine remains a doubt. The narrative voice is done by a computer generated speech, still following the digital preset of the graphic design identity. This 2 min video seeks to explore the guidelines from the magazine's construction, but also as an introduction to the world of Número Zero.