Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
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Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners
Hard Rock Fragrance,  | International Design Awards Winners

Hard Rock Fragrance

UniversitySavannah College of Art and Design
Lead DesignersGracy Haoge Liu
Design TeamGracy Haoge Liu
CreditsLogo design: Yuanhan Wu
Prize(s)Gold in Multimedia / Brand Identity
Entry Description

The project was to create a limited-edition fragrance line for Hard Rock and design unique fragrance bottles for the chosen artists. I chose One OK Rock from Japan and Bon Jovi from the US. The materials used for One OK Rock's 35xxxv bottle are wood, resin, and stainless steel; the materials for Bon Jovi's Rockin' Roots bottle are glass, titanium, and stainless steel. Each bottle designs were inspired by their popular album covers, with the elements that would most represent their culture and values.