IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
In response to the client brief, we developed the single-minded concept of Intergenerational Weave: a bold & aspirational visual narrative to bring a sense of connection across documents & pages.
The concept is driven by the Māori world view: the future is shaped by our past actions, today’s learnings & for tomorrow’s benefit. Colour & strong linear lines are used to tell this story, creating weaves you may find on traditional baskets, panels and garments. Images speak to multi-generation & weave pattern graphic devices become story-telling mechanisms & supporting background textures.