Sandy Leong Identity

Sandy Leong is the designer of her eponymous jewelry line. Her aesthetic is modern, sexy, and sophisticated – each form is organic and conjures warmth from traditionally cold materials. The line is sold in select department stores and boutiques, as well as on her website. Her brand identity is deceptively simple, using rich materials, inks and an innovative die cuts to convey the organic elegance of the line.

The O Group (www.ogroup.net) is a graphic design firm focused on luxury brands with more than 20 years experience helping clients reach their business goals. The O Group applies keen business acumen, marketing strategy and creative talents to yield intelligent and compelling designs. Based in New York City, The O Group services a wide range of clients including: Hennessy Cognac; Imperia Vodka; Lacoste; Mo?t & Chandon; Robert Marc; Russian Standard Vodka; Salvatore Ferragamo; and VOSS USA.

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