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HYPOXI Australia partnered with Ooze Studios in creating their We’re Not A Gym social media campaign. This is targeted at audiences looking for something more than a gym and want to experience a low impact exercise in a boutique studio environment. So we flipped the messaging on its head by stating very clearly what the brand is not.
By showing real clients using the machines, we were able to showcase how HYPOXI studios are different from traditional gyms.
Since the campaign’s launch in May 2021, HYPOXI received a total of 2,875 leads with a reduction of CPL by 80%.