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Pepsi Label-free pack design, Pepsico Design & Innovation | International Design Awards Winners
Pepsi Label-free pack design, Pepsico Design & Innovation | International Design Awards Winners
Pepsi Label-free pack design, Pepsico Design & Innovation | International Design Awards Winners
Pepsi Label-free pack design, Pepsico Design & Innovation | International Design Awards Winners
Pepsi Label-free pack design, Pepsico Design & Innovation | International Design Awards Winners

Pepsi Label-free pack design

CompanyPepsico Design & Innovation
Lead DesignersPepsico Design & Innovation
Design TeamPepsico Design & Innovation
ClientPepsiCo
Prize(s)Honorable Mention
Entry Description

As part of our pep+ (PepsiCo Positive) transformation, PepsiCo is committed to having a positive impact on the planet and people. Creating innovative and sustainable packaging solutions plays a huge role in achieving that. This year to celebrate Earth Day, Pepsi launched its latest innovation in sustainable packaging, the brand’s first label-free PET bottle, available for purchase in multipack format in China. The label-free bottles are packaged in a multipack format, with the bold Pepsi blue outer wrap made using 24% recycled plastic.