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Creative Jam, Insight Creative | International Design Awards Winners

Creative Jam

CompanyInsight Creative

Lead DesignersBrian Slade, Josephine Ross

Design Team Steven Giannoulis, Pia Collins, Mason Smith, Simon Johnson, Rainer Leisky, Joanne Otto

ClientInsight Creative

Prize(s)Gold in Print / SelfPromotion

Project LinkView

Entry Description

2022 was tough so we wanted our end of year client gift to be something easy that made a difference for those in need. The idea - a gift that spreads the love. Creative Jam became the expression for donating our time & creativity to help a Kiwi charity out of a sticky spot.

The packaging has a bold, visually playful tone, enhanced by a glossy print finish. The hero message is expressed in a simple typographic arrangement & fluid ‘JAM’ type. The vibrant colours & fun illustrations add an uplifting energy. The website enhances the fluid qualities, using jam-like animated movement.