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WORK/ Packaging premium of "sublingual trips of CBD". Cannabidiol or CBD is a non-psychoactive chemical present in cannabis. Sublingual strips are an "innovative product within the CBD niche", being the faster form of consumption.
PROBLEM/ Millennials & Gen Z are known as "depressed or sad generation".
THE BIG IDEA/ MEN SANA! Make an intangible tangible, the mental health!
HOW TO MAKE IT TANGIBLE? By designing innovative packaging, showing a unisex face with a ‘peace of mind’ expression.
VALUE DIFFERENTIATION_
This packaging breaks a taboo: mental health.