Van Eyck Code

In this project, two types of posters and one flyer were designed to announce two workshops held at the Jan van Eyck Academie in 2013. The workshop participants explored an introductory level of computational design method and learned how to devise a set of rules in systematic design. Those were open to both researchers at the Jan van Eyck Academie and the general public. 

Complex forms in the design represent the concept of loop in computation, and they imply how a simple structure can be integrated with basic transformations in position, rotation and scale. The header type delivers an optical illusion effect to its beholders, thereby questioning how our vision senses things differently. Even the minutest of detail can be detected, by using repetitive patterns with slightly tilted shapes. This suggests that we can treat code as a tool that which empowers us, as opposed to something to which we lose our souls.