In 2013 Christie’s became the first auction house to
establish a saleroom in mainland China, a significant
milestone in the firm’s 248 year history. Christie’s
held auctions of modern and contemporary art,
furniture, jewels and watches. Christie’s Creative
Studios undertook the design of a comprehensive
marketing campaign, which included a book on the
history of Christie’s, an extensive auction catalogue,
printed collateral, exhibition design, online advertising
and large format displays in China.