Merlon Pub Branding

The project task was branding and identity design for the pub. The pub is located in Tvrđa - the old baroque center of Osijek. Tvrđa is a baroque town-fortress built in the 18th century and built in a large baroque system of strategically fortified towns on the border with the Ottoman Empire. \"Merlon\" is a name for a solid upright section of a battlement or crenellated parapet in architecture or fortifications that serves as protection for the observers and the military at the top of the fort. Therefore, Merlon corresponds to the primary function of Tvrđa. Its goal is to create the authenticity that its guests will be able to relate to. The logo of the pub must contain the logo of the Staropramen Brewery because the project was sponsored by the Staropramen Brewery (Zagreb Brewery/Molson Coors).

Studio 33 is creative agency from Osijek, Croatia. We work with local, national, regional and worldwide clients. Our specialization are graphic design services such as creating new brands and redesigning the existing ones, visual identity design, packaging design, print design and digital design.

We offer an individual approach to each client, which allows greater flexibility, attention to detail, creativity, and team commitment. We believe in the outstanding importance of design as a powerful communication tool and the means to the creation of exceptional results.

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Awards

2018 // BRONZE // WINA World Independent Advertising Awards, Los Angeles // Stipino // Packaging

2018 // BRONZE // A' Design Award, Como (Italy) // Ghetaldus Optika // Branding, Corporate Identity

2017 // 3rd Prize // Vukovar Water Tower Contest // Vukovarski vodotoranj // Branding

2017 // BRONZE // WINA World Independent Advertising Awards, Barcelona // Ghetaldus Optika // Branding, Corporate Identity

2017 // Honorable Mention // WINA World Independent Advertising Awards, Barcelona // NK Osijek // Branding, Corporate Identity

2017 // SILVER // International Design Awards Los Angeles // Dajakovic Concrete Plant // Print - Corporate Identity

2017 // SILVER // A' Design Award, Como (Italy) // Merlon Pub // Winner for Graphics and Visual Communication Design Category

2017 // Honorable Mention // International Design Awards Los Angeles // FC Osijek Rebranding // Print - Corporate Identity

2017 // Honorable Mention // International Design Awards Los Angeles // Ghetaldus Rebranding // Print - Corporate Identity

2016 // GOLD // WINA World Independent Advertising Awards, Buenos Aires // Merlon Pub // Design // Branding, Restaurants

2016 // BRONZE // WINA World Independent Advertising Awards, Buenos Aires // American bar Dollar // Design // Branding, Restaurants

2016 // BRONZE // International Design Awards Los Angeles // Merlon Pub // Print: Corporate Identity

2016 // BRONZE // International Design Awards Los Angeles // Merlon Pub // Print: Logos, Trademarks and Symbols

2016 // Honorable Mention //International Design Awards Los Angeles // uPlug // Website Design

2015 // Honorable Mention // Awwwards // uPlug // web

2012 // associates of the year // Judgment Day Awards // Klinika Bike Service // Identity