Design is not pretty.

Tandem Design created marketing collateral that adopted a sophisticated typographic approach using copy to challenge readers? notion of how they viewed design. The typographic treatment was enhanced with the use of blind embossed and foil-stamped print finishes in a 6-panel french fold format.

A set of post cards is enclosed within the package. The graphic expression on cards represents the visual language of alignment, positioning and distinctiveness for brand and business strategies.

The overall effect is one that reflects the founders? design philosophy of ?Simple, but not Boring?.

We are a strategic design consultancy.

We believe good design is effective, engaging, informative, thought-provoking, evocative, emotive, expressive.

Our years of experience as designers mean that we�ve seen a lot of good design, average design and bad design. While we appreciate the aesthetics and beauty of good design; for us, it�s not great design unless it solves a problem or builds a brand.

In today�s business landscape, looking like you know what you�re doing isn�t enough. Consumers are informed and dynamic and they demand interaction and engagement at every touch-point. Aligned visual communications and consistent branding is just the start.

At Tandem Design we�re thinkers and we�re creators. Using our Inform�Create�Express process, we get a clear understanding of the insights, objectives and opportunities to apply the most effective design solutions to deliver brand and business strategies for our clients.