The Shopping Bag Project

The Shopping Bag Project is an environmental campaign, raising awareness against mass consumption and excessive consumer society. Unlike regular advertising, which creates voids and then attempts to fill them, the SBP shows consumer objects for what they pretend to be. Up front and to the point. Using a non-green approach, mock-up merchandise and a logo based on a shopping bag the project attracts an otherwise un attainable attention from the biggest shoppaholics around.
Advertisements and large 3d displays were placed in available spaces right across form Toronto?s biggest shopping mall.