Audi Best Buddies International 2016 Cycling Kit

For ten years, Audi USA has been a team sponsor for The Best Buddies Challenge: Hearst Castle, an annual 15 to 100-mile cycling adventure along the Pacific Coast Highway, from Carmel to San Simeon. Team Audi wanted to get away from the dark plain designs of the past and make a kit that was loud, proud and fun. Presented with the concept "Audi Kids Pajamas", Jennifer Beatty illustrated a pattern of Audi's best-selling cars mixed with classic Kieth Haring design hallmarks to pay tribute to the Best Buddies original logo designer. The end result was a resounding success for riders and the Audi brand.

Jennifer Beatty is a long-time graphic designer and avid cyclist currently living in San Francisco where she is the Associate Creative Director at Britelite Immersive. Her goal is to consistently bring high-level thinking and design to the cycling apparel industry where she and her business partner Rob Stotts have been making an impact over the past 10 years. Her work has been recognized previously by the International Design Awards, Fast Company and Road Bike Action Magazine.

Silver | Cycling Apparel Design | 2017 International Design Awards
Honorable Mention | Sportswear Design | 2017 International Design Awards