Yad Vashem Dinner Invitation

An elegant, tri-fold invitation with an insert & RSVP card designed for a gala held in NYC in remembrance of the Holocaust & in honor of those who made significant contributions in its education & awareness in 2017. The theme was "Carry the Torch"—a tribute to the continuing education. A minimalistic approach was taken for the iconography with a simple torch and flame design, coupled with a powerful, vibrant image of an artistic rendering of "fire". We felt that not only was this image attention grabbing but also carried a meaningful symbolism of finding the beauty amidst negativity.

Advantages is a purpose-driven design, marketing and branding agency whose work builds the powerful brand experiences that move people to act. Founded in 1992, Advantages has since expanded its business and expertise into its Purpose Discovery™ branding, marketing strategy, print and production, and brand management. Lead by CEO and founder, Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers of their clients.

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