Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
Our design concept echoes the concept of "Hair Contouring' techniques. This minimalist design uses free flow contours, lines, shapes and natural shading to create the illusion of a different space, shape and enhanced client experience. The interplay between walls, displays, ceilings and furniture expresses the dynamism of the brand. Using traditional materials such as gypsum board and steel studs in a unique and expressive application creates a playful and fluid form.