Develop a look and feel for a campaign that attracts artists to submit for a major public art opportunity. The campaign must draw the attention of artists with experience in creative and large-scale public art. The aesthetic must be modern, eye-catching and visually striking without influencing any submissions. The solution was created by using the disruption of three letter words and acronyms as a typographic base and coupled with flat vibrant colour to stand out in a cluttered marketplace. The campaign was very successful and resulted in 35 submissions from around the world.
AGDA Design Awards Student 2013 Finalist
AGDA Design Awards 2019 Finalist
IDA Design Awards 2019 Bronze
IDA Design Awards 2019 Bronze