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$Environment-friendly Corporate Magazine, Wonder\why | International Design Awards Winners$

Environment-friendly Corporate Magazine

CompanyWonder\why

Lead DesignersRicardo Miranda

Design TeamAfonso Arraiano, Filomena Gaspar

ClientSuper Bock Group

Prize(s)Silver in Print / Newsletters

Entry Description

CONTEXT: Super Bock Group is a big Portuguese beverage company. Moments is the internal print magazine. A4 format, full color, wrapped in a plastic bag.

PROBLEM: SBG is following a sustainability policy, so the mag whad to become sustainable. First thought was to make it digital, but employees loved the print version.

SOLUTION: to create a sustainable print version: smaller in size, A5 format (less paper); only 2 colors (less toners); recycled paper (less wood); with pine seeds & turf so employees could plant more trees (smaller carbon footprint).