Long Beach Exchange is a 266,000 SF experiential retail and dining destination neighboring the Long Beach Airport. We developed the project signage, wayfinding, and specialty graphics, as well as tenant signage and graphics for the artisan food hall, The Hangar. The goals were to enhance visibility, express brand identity, and provide unique “Instagram Moments” through placemaking interventions. The project’s proximity to the airport inspired the fun and colorful air travel-inspired designs.