The overall characteristic of the Villa combines the classical Chinese jiangnan culture with modernization of the International Metropolis. Spirit of the full-scene-immersion social experience, a kind of transmission and reception of cultural information, can meet the practical demand of Chinese "social circle". The integrated commercial format, with the feature of participation, provides an irreplaceable pleasure and enjoyment in the spirit for the clients, and with the feature of exclusiveness, the unique "private club" can cater to the specific taste of clients.