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The title of my project is ‘Kalamkari Letter Design’. I have influenced the title of this subject from the original Indian art form named as “Kalamkari Art”. The beauty of well-designed type can have a huge impact on how we approach a text. The world of typography today is so much more than a simple game of fonts. Here I have tried to go beyond the technical necessities of typography and tried highlighting it as a true art form. It involves documenting India’s legacy with type.
Visual cues from instances of Indian culture are assimilated in letters.