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The alma hybrid is a single advanced multi-application platform for aesthetic treatments, The main challenge was to express through the design the product's hybrid features - sending subconscious messages about its unique technology - combining two main laser technologies, hence its name - hybrid.
The design supports the hybrid idea - the machine seems to be split into two parts, "breaking" the product in the middle and emphasizing the concept of two machines soldered into one. Its iconic and monolithic look inspired by an obelisk, creating a memorable impactful look.