IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Te Auaha asked us to design their festival of creativity, a celebration of emerging talent across 9 disciplines. They needed: (1) an enduring name & identity that could become synonymous with creativity & emerging talent; and (2) a compelling launch campaign to drive attendance.
E/MERGE speaks to emerging talent & the merging of disciplines. The campaign hero is BlobStar, a unique character made of 9 objects. Each ‘blobject’ was produced in 3D & bought alive in print, animation & physical form. BlobStar became the face of the festival while individual blobjects promoted specific disciplines.