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Young Soles, | International Design Awards Winners

Young Soles

UniversitySavannah College of Art and Design

Lead DesignersKanchan Chhabria, Harshi Shah, Yueer Deng, Polina Kostrova

Design TeamKanchan Chhabria, Polina Kostrova, Harshi Shah, Yueer Deng

Prize(s)Gold in Advertising / Promotion / Displays

Entry Description

Our "Young Sole" campaign aims to combat ageism in the fashion industry by showcasing multi-generational individuals enjoying Crocs. Through authentic imagery and a TikTok video featuring a grandmother, we highlight that age should not limit anyone from embracing fashion trends and comfort.