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Customers of LaCroix have long embraced the tradition of creating their own LaCroix-inspired merch. This time, LaCroix is joining the conversation by inviting its Gen Z customers to go beyond being consumers and become co-creators.
LaCroix transforms itself into a canvas for self-expression—a platform for Gen Z to tell their unique stories and celebrate individuality.
These OOH ads showcase how each LaCroix can opens up a unique world for every individual. The product redesign literally makes Gen Z a part of the LaCroix can.