Kick Off Direct Mail

During the 1st quarter of the year, which is in the height of football season, we launch a nationwide "kick off" campaign to advertise the benefits of working with the company and encourage agents to submit their first-quarter insurance quotes. The direct mail piece that accompanies the campaign is usually football related and provides a keepsake intended for the agents to hold onto and use again. The 2015 direct mail piece included a cup styled after a Gatorade water cooler, packaged in a box designed to look and feel like a football.