Brioni Flagship Store, Milano

The store is accommodated in a four-storey building within the boundaries of the famous quadrilateral of Milan fashion. Park Associati was responsible for modernising the building, which used to be the famous old home of Brioni’s tailoring shop and offices in Milan. The layout of the various goods areas respects the old-fashioned division of space, which has been carefully redesigned to enhance the brand’s products to the maximum and cater for the client’s desire to welcome customers into an elegant, linear setting. The ground floor space is designed to be a seamless continuation of the building’s internal courtyard: a secret and surprising place characteristic of traditional Milanese architecture. The various sections devoted to footwear, leisurewear formalwear are located on the first floor. A large tailor’s workshop on this floor provides vital support for the shop operations. The second floor, is devoted to tailor-made products and a private VIP Room.