This high-end boutique property catering to the affluent millennial, exemplifies a timeless design aesthetic peppered with nightclub inspired details. The signage for this property reflects a cross between Hollywood cheekiness and sophistication. Utilizing textures such as reclaimed wood, darkened steel and powder coated white surfaces this large-scale signage and wayfinding system includes both code and marketing signage. The signage package delivers sophistication while small touches like the public restroom doors inject a sexy playfulness to the project.