Joshua

Joshua carries a myriad of kids labels from all over the world. Focusing on colorful and playful styles for kids, the designs reflect modern aesthetics and quality craftsmanship. The brand, named after the owner's baby, represents strength (also with influence from spirit of Joshua tree), love & joy.

The pictograms (representing the wearable conditions of the apparel) are harmoniously coupled with messages of loving reassuring words from brand owner to her baby Joshua, serving as a timeless remembrance of her love for her baby. The final solution harmoniously converges love & simplicity.

hartwork is a award-winning brand strategy and experience design studio in Singapore.

Adept in strong visual taste and intuition with design experiences in processes and design thinking, we focus on delivering world-class design solutions & experiences to solve real-world challenges - supporting the evolution of brands through our capabilities in user interface & user experience, branding, graphics and packaging design.

Our collaborators include Singapore Technologies Engineering Ltd, Singapore Armed Forces, Republic of Singapore Navy, Singapore Civil Defence Force, Interpol, Maserati etc.

Honors & Awards

Winner - SG Mark Singapore Good Design (Sogurt Brand Uplift & Packaging Design)
Winner - The GOOD DESIGN Award (Bastardized 'The Overburdened' Packaging Design)
Silver Award - Graphis Branding 7 (Bastardized 'The Overburdened' Brand Identity & Packaging Design)
Silver Award - Graphis Branding 7 (One Fine Day : Emotive Wear Brand Identity & Packaging Design)
Silver Award - Graphis Typography 4 (Packaging & Typography Design)
Silver Award - IDA 2017 (Print-Direct Mail for Bastardized Overburdened)
Silver Award - IDA 2017 (Print-CD, DVD & Record Sleeves for Bastardized Overburdened)
Bronze - A' Design Award (One Fine Day Brand Identity Design)
Bronze - A' Design Award (Bastardized ‘The Overburdened’ Packaging Design)
Iron Award - A' Design Award (Sogurt Froyo Ice-cream Brand Uplift & Packaging Design)
Winner - A' Design Award (Joshua Brand Identity & Retail Design)
Honourable Mention - IDA 2017 (Print-Logos, Trademarks and Symbols for Joshua)
Honourable Mention - IDA 2017 (Print-Packaging for One Fine Day)
Honourable Mention - IDA 2017 (Print-Direct Mail for One Fine Day)
Honourable Mention - Graphis Poster Annual 2019
Honourable Mention - Graphis Design Annual 2019
Finalist - Good Design Japan (Bastardized ’The Overburdened’
Finalist - K Design Award (One Fine Day : Emotive Wear Brand Identity & Packaging Design)
Finalist - Red Dot Award Communication Design 2018
Merit - Graphis Design Annual 2015 (Brand & Retail Experience)