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Wayward Arts: Canada 150 Issue, Goods & Services Branding | International Design Awards Winners

Wayward Arts: Canada 150 Issue

CompanyGoods & Services Branding

Lead DesignersCarey George, Sue McCluskey

Design TeamContent: Mike Barber, Sue McCluskey, Dylan Schoenmakers Design: Nic Bradford, Taylor Toth Production: Derek Moxon Project Management: Ally Montgomery

ClientWayward Arts

CreditsPrinting: Flash Reproductions

Prize(s)Silver in Print / Self-Promotion

Entry Description

English/French. Settler/Indigenous. Eastern/Western. Cool/Chaud. As Canada turned 150, our agency took over Wayward Arts magazine's first issue of 2017 to explore how the two solitudes of "cool" and "chaud" have helped define the country-for better, and sometimes for the worse. "Easter eggs" abound, from the printed magazine's width of 186.7 millimeters (based on the year of Canada's confederation) to hidden images to map coordinates that relate to story content. The limited-edition bilingual print version is supplemented by a custom website, (which we also created).