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Rare Market is one of the most popular fashion shop with a selected collection of luxury and contemporary brands, located in Seoul, South Korea. They have added a new Brand designed by Rare Market itself.
Rare Market was looking for a simple but strong e-commerce to represent their new looks. The solutions of using basic font types and full-page images gave more impactful delivery of their new concept. The simplicity of the overall website redesign is also showing the online lookbook.