DMail 1: A box containing a turf tee box, a custom golf ball, a push-pin tee, three portable "holes" and the official "Office Golf" rules, instructions, and scorecard announced the kickoff of this year’s Great Golf Giveaway promotion. The brochure outlined the promotion’s ten rewards levels, from a box of balls to a golf getaway. We included an online leaderboard for the competitive-minded at www.bigdoghq.com/promo/golf/scorecard
DMail 2: Our follow-up piece was a door hanger that indicated the occupant's status as either "Office Golfing" or "Thinking about Office Golfing".