Treadmill for Fitness Club

A spark of energy. A strike of color. No more, no less. Stripe away all the unnecessary and keep the core. Targeting gym and professional user, the design support their coaching with clean lines and pure shapes. User is the real hero, and coach should clearly see their movements.

French at heart. Shanghai brewed. With over 15 years of creative and strategic design management in various industries and countries, William Volcoff found and run Octopus Innovation for over 14 years before launching his new agency WOLKOV in 2018.
With WOLKOV he design and develop limited edition of high quality products for analog lovers, worldwide. He also provides full art direction and strategic design management to plan and develop products, brands and retail spaces.
He excels at blending cultures and design into compelling outputs that bring business success to his clients.

EPDA 2019 Silver, IDA bronze 2018, IDA bronze 2018, IDA Gold 2015, IDA Silver 2015, IF product design 2013, RedDot 2014, BraunPrize 2009 finalist.