IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Concept store for Chinese women’s clothing brand GLORIA, located in Guangzhou. The light chandelier hanging from the ceiling becomes a strong eye catching globe-like element that reveals the world of the brand with the concept of a voyage and a starlit sky. The horizontal light on the wall, which spreads throughout the entire space, represents the horizon of the Earth and leads the customers deeper into the store. On the upper wall, graphics, painted by Japanese illustrator, CHALKBOY, are representing the World map. The gently-bent wooden hanger bar reveal the displayed clothes in a softer imp