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The hotel is named STARSHELL, indicating the tranquil night under the stars in the sky next to the shells on the beach.
The logo STARSHELL features gradient letters like gorgeous starlight; the tiny dots look like the countless sands on the beach. The red and blue colors represent the red starlight and deep blue sky respectively.
The logo is an attempt of English letter design. Instead of a plain flat style, a layered and over-lapping style of gradient colors is adopted to present the sense of layering. It can be said to be an exploration of futurism.